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This site states the following, "CEB Press is your one stop resource for information on Compressed Earth Brick or CEB." We noticed that the web page also stated " This method of construction dates back to ancient times, and has recently seen a revival in the modern world as a formidable alternative construction method." It also stated " CEBs have many advantages over stick built and CMU Block construction. Our blog and write your comments, suggestions and ideas. Feel free to exchange information freely as we encourage an open and informative group." The header had ceb as the highest ranking keyword. It was followed by compressed earth block, green, and home building which isn't as ranked as highly as ceb. The next words the site uses is earthship. adobe was also included and might not be understood by search crawlers.